Brybelly Launches Debut Board Game Sub Shop

Company's first foray into game design

INDIANAPOLIS (14 December 2014) - Brybelly Holdings, Inc., named one of Indiana's fastest-growing privately-held companies by the Indiana Business Journal, has announced the launch of their first board game: Sub Shop, The Game of Competitive Sandwich Construction!

In a fast-paced and fun sandwich shop experience, kids use 8 ingredients to build 11 unique sandwiches to fill the picky and particular orders of 9 zany customers! Designed with young players in mind, Sub Shop strengthens core math and reading skills, develops pattern recognition, encourages social play, and recalls other successful children's games Slamwich, Sushi Go! and Uno.

Featuring hand-drawn and digitally-crafted art assets and printed on high-quality card stock sourced from Germany, Sub Shop also boasts a real linen tablecloth gameboard and kitchen service bell for added tactile and sensory feedback.

The culmination of a year-long process of prototyping, design and playtesting, the release of Sub Shop enjoyed brisk online sales via Amazon, and retail units have since been distributed by TOTALToys, Inc. to brick & mortar stores across the Midwest. MSRP $14.99, Ages 6+

Perhaps best known for their classic line of authentic table games, Brybelly now looks to deliver new, innovative experiences like Sub Shop under their micro-brand Imagination Generation, which currently offers a broad range of engaging and educational games designed to spark creativity in children of all ages. For more information, visit www.brybelly.com.